• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

10. Other People: Hacks 93–100 > 97. Look Where I’m Looking

Look Where I’m Looking

We are innately programmed to follow other people’s eye gaze to see what they are looking at. It’s so deeply ingrained that even cartoon eyes can interfere with our mental processing of direction.

Eyes are special. They’re part of a two-way sense. Wherever I look, you can tell what I’m looking at. You can tell if I’m paying attention to you or not, as well as hazarding a good guess as to what I’m really thinking about. Following gaze isn’t a learned behavior. As far as the brain’s concerned, gaze direction is a first-class citizen of the real world, as important as location. In the case of location, the Simon Effect [Don’t Go There] demonstrates that we have a tendency to react to a prompt in the same direction as that stimulus. This hack shows that we interpret gaze direction in much the same way as location: a cartoon pair of eyes looking in one direction has the same effect.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint