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Chapter Four. What’s Your Decision Style? > Understanding Decision-Making Style

Understanding Decision-Making Style

Decision-making style refers to the habitual patterns we tend to fall back on when faced with a decision situation. Although there are a number of different ways to classify decision styles, almost all include a deliberate and logical approach (which we call rational, but which is also referred to as a thinking style) and an intuitive approach that relies on hunches and gut feelings (often called a feeling style).[2]

Your decision-making style is particularly relevant in determining how you gather information. Rational types emphasize facts, details, and rational cause-effect logic. They weigh evidence objectively and unemotionally. Well-known rationals would include Albert Einstein, Ayn Rand, and Bill Gates. Intuitive types focus on possibilities and relationships between ideas. They weigh options against their personal values more than rational logic. Well-known intuitives include Albert Schweitzer, Mikhail Gorbachev, and Eleanor Roosevelt.


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