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Part Three: Common Biases and Errors Tha... > Losing Your Head in the Heat of Batt...

Chapter Twenty-Four. Losing Your Head in the Heat of Battle: The Emotional Involvement Error

Ninety percent of our lives is governed by emotion.

A. N. Whitehead

The odometer on Ray Davis’ Toyota Camry turned 120,000 miles last week. Ray knew he was due for a new car. He figured it was now only a matter of time before he was overwhelmed with maintenance costs—something he definitely wanted to avoid.


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