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Part Three: Common Biases and Errors Tha... > I Want It, and I Want it NOW! The Im...

Chapter Fourteen. I Want It, and I Want it NOW! The Immediate Gratification Bias

Patience doesn’t always help, but impatience never does.

Anonymous

Sheri Weiner grew up in relative affluence. She got a car when she turned 16. Her dad gave her a credit card for her 17th birthday. Her folks paid her college tuition and sent her a check each month to cover her additional college expenses. Sheri never really grasped concepts like budgets, saving money, or delaying immediate gratification. When she saw something she wanted, she bought it.


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