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Part Five: An Epilogue > Summary or Why Ignorance Isn’t Bliss

Chapter Thirty-Seven. Summary or Why Ignorance Isn’t Bliss

When you get to the fork in the road, take it!

Y. Berra

You’ve covered a lot of ground in this book. You’ve learned about the concept of rational decision making and why it’s so hard to be rational. You took seven personality tests and considered what your scores mean in terms of how you make decisions. You read about more than a dozen biases and errors that many of us make in the decision process. For instance, we tend to be overconfident, we rely on the most available information rather than the most important, we limit our alternatives, and we finish our search too soon. Decision Tips were included to help you overcome these biases and errors. Finally, you read a number of suggestions—many of them counterintuitive—that can make you a better decision maker.


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