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Chapter 11. Monitoring Your Sociocentric... > The Mass Media Foster Sociocentric T...

The Mass Media Foster Sociocentric Thinking

The mass media and press in a country tend to present events in the world in descriptive terms that presuppose the correctness of the self-serving world view dominant in the country. As critical consumers of the mass media, we must learn to recognize when language is being used ideologically (and so violating the basic meanings of the terms themselves). We must learn how to recognize sociocentric bias wherever we find it.

Many examples of sociocentric thinking can be found in the mass media. This is true, in part, because the media are an inherent part of the culture within which they function. Because much of the thinking within any given culture is sociocentric in nature, we can expect the sociocentric thinking of the culture to be furthered through the mass media as vehicles of large-scale social communication.


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