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Chapter 11. Monitoring Your Sociocentric... > Revealing Ideology at Work Through C...

Revealing Ideology at Work Through Conceptual Analysis

People often have trouble differentiating ideological and nonideological uses of words. They are then unable to use the following words in a nonloaded way: capitalism, socialism, communism, democracy, oligarchy, plutocracy, patriotism, terrorism. Let's look at this case in greater detail.

When the above words are used ideologically, they are applied inconsistently and one-sidedly. The root meaning of the word is often lost, or highly distorted, while the word is used to put a positive or negative gloss on events, obscuring what is really going on. Hence, in countries in which the reigning ideology extols capitalism, the ideologies of socialism and communism are demonized, democracy is equated with capitalism, and plutocracy is ignored. In countries in which the reigning ideology is communism, the ideology of capitalism is demonized, democracy is equated with communism, and oligarchy is ignored. The groups called “terrorists” by some are called patriots by the others.


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