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Chapter 7. Working with Digital Media

Chapter 7. Working with Digital Media

In This Chapter

The English language is a veritable factory of new words and phrases. Inventive wordsmiths in all fields are constantly forging new additions to the lexicon by blending words, attaching morphemic tidbits to existing words, and creating neologisms out of thin air. Some of these new words strike a chord in popular culture and go through what I call the “cachet-to-cliché” syndrome. In other words, the word is suddenly on the lips of cocktail party participants and water-cooler conversationalists everywhere, and on the fingertips of countless columnists and editorialists. As soon as the word takes root, however, the backlash begins. Rants of the if-I-hear-the-word-x-one-more-time-I’ll-scream variety start to appear, Lake Superior State University includes the word in its annual list of phrases that should be stricken from the language, and so on.


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