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Chapter 18. Using Internet Information S... > Tips from the Windows Pros

Tips from the Windows Pros

The addition of the ASP scripting language to IIS is probably the most powerful feature that Microsoft has added to the Web server market. ASP scripts can take full advantage of COM and ActiveX objects. These objects provide a way for scripts to perform very complex functions using simple Visual Basic scripts.

CGI programming was notoriously complex until ASP came along. Consider the example of adding a feedback form to a Web site. Marketing researchers say that a fill-in form is over five times more likely to be used than an email link. I tried it, and it's true. Just think: Adding a form will give you five times as many responses to your Web page.


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