• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Chapter 1. ✓ Start Here

Ever since the very first days of the Macintosh, Apple Computer, Inc. has prided itself on building computers that were “different.” Back in the early years, Macs were marketed on the principle of being graphical, easy-to-use alternatives to the arcane, command-line-driven DOS computers that then were most common. Later, Apple's “Think Different” campaign presented the Mac as a stylish and elegant niche machine for the artists, writers, and free thinkers of the world. Today, the computing world is unarguably dominated by Windows PCs, but the Macintosh holds an indomitable (if small) percent of the market—an unbending cadre of loyalists, their numbers bolstered by newcomers attracted by the stability and modern design of Mac OS X.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint