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Internet Security

For online purchases, does the company use a secure Web site? A secure Web site is a way of conducting your transaction by establishing an encrypted connection between your computer and the Web site computer so that no one can tap into the communication session and see information you want to keep private, such as your credit card number. If the company is not using a secure site, make your transaction over the telephone using the company's 800 number.

The question of Internet security is probably the single most important factor still limiting online commerce. The main problem is not that the Internet commercial transactions are not secure. The main problem is that the Internet commercial transactions are not perceived as being secure.


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