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18.9. .Mac Services

In January 2000, Apple CEO Steve Jobs explained to the Macworld Expo crowds that he and his team had had a mighty brainstorm: Apple controls both ends of the connection between a Mac and the Apple Web site. As a result, Apple should be able to create some pretty clever Internet-based features as a reward to loyal Mac fans. Later that same day, the Apple Web site offered a suite of free services called iTools.

Then the technology bubble burst.


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