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Chapter 2. Why People Switch > Why People Switch

Why People Switch

Why do people move from Windows to Macintosh? Having read the stories of hundreds of Switchers and talked to dozens more, I’ve found the answer to be really simple:

  1. Switchers had a bad Windows experience, or perhaps 15 years of bad Windows experiences, and

  2. They fell in love with the Macintosh and Mac OS.


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