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Chapter 2. Why People Switch > Mac Users Are Different

Mac Users Are Different

For years, I’ve believed that if more Windows users were exposed to the Macintosh, many of them would end up buying a Mac. It hardly ever works in reverse: Very few Mac users will ever take a Windows machine as their new “favorite” computer.

There is a fundamental difference between Windows and Macintosh users: Most Windows users are sheep, while most Mac users decided to think for themselves and buy the computer they wanted for themselves.


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