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1. The Mac ... it just works.

Ask them—the millions of people who use and love their Macs—why it’s become such an integral part of their lives, and most will tell you that it’s because it just works. Letting them do what they want to do. How they want to do it. Intuitively. And there’s good reason. Only with a Mac do you find absolutely flawless integration of hardware and software. Only with a Mac do you get an operating system built by the same people who built the computer it runs on. Take a Mac out of its box, and you experience that hand-in-glove fit from the get-go. Plug it in. Turn it on. And you’re ready for anything. That’s because with a Mac, you’ll find all of the essentials built right in. USB. FireWire (IEEE 1394). Ethernet. Modem. Macs even come with built-in antennas for wireless networks. And every Mac comes with drivers for most of the printers, joysticks, DV camcorders, keyboards, storage devices, digital cameras, input devices, MP3 players, and game pads you’ll be connecting to those ports. So when you plug them in for the first time, they’ll just work, too.

Isn’t it amazing what a monopoly can do? Since Apple builds the machines, develops the operating system, increasingly creates the applications, and even sells peripherals (such as the iPod), isn’t it all supposed to fit together? It is, and with Apple it does.


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