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Format Object > The Web Tab - Pg. 244

Format Object The Web Tab The Web tab is available for all objects and is used to enter alternate text that is displayed in a web browser when the object itself is not available (for example, if a file becomes orphaned from its link). If the document is destined for the Web, insert some descriptive or instructional text in the Web tab's Alternative Text box. This text can be useful in the event that the object won't load in the user's browser or takes a long time to load--the text provides some indication of what the image should be.