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Part III: Building Business Models > Using Regression to Track Trends and Make ...

Chapter 15. Using Regression to Track Trends and Make Forecasts

IN THIS CHAPTER

Choosing a Regression Method

Using Simple Regression on Linear Data

Case Study

Using Simple Regression on Nonlinear Data

Using Multiple Regression Analysis

In these complex and uncertain times, forecasting business performance is increasingly important. Today, more than ever, managers at all levels need to make intelligent predictions of future sales and profit trends as part of their overall business strategy. By forecasting sales six months, a year, or even three years down the road, managers can anticipate related needs such as employee acquisitions, warehouse space, and raw material requirements. Similarly, a profit forecast enables the planning of the future expansion of a company.


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