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Chapter 4. Organizing a Presentation > Focusing on the Audience

Focusing on the Audience

Sometimes it’s easy to know who your audience is. You may have already taught or presented to the people in this audience before, or these people might have the same professional experience and background as you. Sometimes, however, you face groups that say they want to hear you talk about a certain subject, but then you find out that their ideas of what they asked for doesn’t quite match your ideas of what needs to be presented.

So how do you determine who your audience really is? These are some of the characteristics to consider:


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