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Chapter 16. Learning the Elements of Eff... > Capturing and Maintaining Interest

Capturing and Maintaining Interest

That’s why the opening of your presentation is so important. Although you don’t want to spend too much time on the preliminaries, you need to find a way to capture the audience’s interest before you launch into the rest of your presentation.

Opening “hooks,” or attention grabbers, can include anecdotes, jokes, controversial statements, current events, and interesting facts. But these hooks must be related to your presentation. A joke by itself does little to get the audience thinking, unless it’s to wonder why you told the joke and wasted their time.


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