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Chapter 16. Learning the Elements of Eff... > Getting the Content Right

Getting the Content Right

Knowing your audience is a step in the right direction. You might think that content is the next step, but you’d be only partially right. Before you can determine what to present, you have to establish your objectives. In other words, you have to start with the end in mind (see Figure 16.1).

Figure 16.1. An effective presentation consists of overlapping elements, anchored by understanding your audience and having clear objectives.



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