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Using Color

I have always been fascinated with color. In 1985, my wife, Joan, worked as a fashion designer for a large sportswear company. She had to do all this research on color theory and the effect of certain colors on the emotions. I waded through several of the library reference books she gathered and said, “This stuff is great! Now when we prepare presentations at MediaNet, we can apply these color theory principles to help shape the story!” She said, “Yes, but think about the cost factor.” I said, “What cost factor?” She smiled and said, “Well, it's going to take you a few days to look at all these books and they are already two weeks overdue!”

Of course, the big problem with those reference books was that the information related only to fabric and dyes, which made it difficult to relate to presentations. That's why, through experience, our company had to rely on its own research to draw conclusions as to the way colors influenced business presentations.


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