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Chapter 25. The Media—Designing Visual S... > Choosing a Medium for Your Message

Choosing a Medium for Your Message

When Marshall McLuhan said, “The medium is the message,” he was referring to the power of television and its influence on how we interpret information. Television is one type of media used to express information. Canvas is one type of media for a painter's artistic expression. The medium of expression is basically the link between the message and the mind.

NOTE

Media is plural and medium is singular, but sometimes media is used as a collective noun to describe a larger set (the newspaper media, for example). Okay, okay. Rather than asking you to consider semantics and form, from here on out, I will refer to everything as simply media, including flip charts, slides, overheads, electronic images, and other related items associated with the visual support used in a presentation.



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