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Chapter 40. Publisher for Professionals > Secrets of the Office Masters—Designi...

Secrets of the Office Masters—Designing an Effective Web Site

Before you begin creating a Web site, ask yourself the purpose of the Web site and what you expect it to achieve. Some businesses need a Web presence so that people can contact the business by phone, fax, or e-mail. In this case, a simple three-page Web with a Home page, an About Us page describing the company, and a Contact page may be sufficient. Other businesses may need to provide a larger site packed with detailed information about products, services, employees, and frequently asked questions (FAQs).

Write down a description of the purpose of your Web site so you have a clear sense of where you're headed. Then prepare a hierarchical chart detailing the main areas of your site—keeping these to 5–6 areas in total. Identify any areas that may need multiple pages—for example, the product or service details pages—and add these as another level in the hierarchy.


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