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Qualifying the Participants

So what do you really know about the speaker and the listeners? The ability to understand attributes of both the presenter and the audience is critical to the message. The objective and the target audience for that objective are so closely intertwined that you should consider them as coexisting.

The message is buried between the speaker and the listener. In fact, all presentations follow a standard communication model (Sender—Message—Receiver). For visual presenters the model can be described more theatrically as Actor—Action—Audience. Regardlessthe terms, the human elements of the process—the sender (presenter) and the receiver (audience)—are key to the presentation process and crucial to message development.


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