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Constructing the Argument

Whenever you take on the task of conceptualizing and creating a presentation, you probably have more information at your fingertips than you really need. Sometimes, the sheer quantity of data forces you to try to use every piece of the puzzle at any opportune moment. The problem with that process is the entire presentation becomes a “data dump” on the audience. The visuals become cluttered and the presenter stands there reading the information on each visual to a gradually dozing crowd. Sound familiar? Who has the time to be bored with more stuff than can be remembered?

The good news is that this clutter problem can easily be avoided. You just need to understand that developing quality content is a process, and the more you are involved in this process, the more you will recognize similar patterns and familiar sequences of ideas, intentions, and information. Don't be concerned with details when you begin, just concentrate and focus on the larger issues. To collect all the details, you need to understand the whole concept.


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