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Troubleshooting

Using a Company Logo…or Not

Q1:How important is it to have the company logo on each visual?
In the past, when presentation visuals were prepared mostly by outside services, some slides and transparencies would get mixed up among clients. Sometimes this happened during the mounting of slides or during the printing and collating of the transparencies. Putting the company logo on each individual slide or transparency decreased the likelihood of this. However, for electronic images there is no need to identify each image with the company to keep them intact. A filename and a storage location are all you need to know to identify the owner of the visuals. One approach to this is to decide whether your visual content is hard (slides, overheads, print materials, flip charts) or soft (electronic images, videotapes, Web sites, software applications). If it's hard, put the logo on each component that can be separated from another component, such as each page of a multipage handout. If the content is soft, the logo makes sense on the first visual or at the very beginning of the electronic event.

Some argue that the company logo on every visual acts as a reminder to the audience. If your audience doesn't know what company you're with by the fourth visual, the logo isn't going to save you. Anything on a visual that doesn't add to its value is a distraction. Some say that after a while the audience doesn't notice the logo, which proves it's not necessary. When you are watching TV, how do you feel when the little transparent logo of the TV station in the right corner stays on the screen?


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