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Media Plan

What if you had to plot out a media campaign over weeks in several markets? This would include a multidimensional matrix that would not only show the weeks and months of the campaign but also the regions in which you're going to market the campaign. By applying tiered timelines, colored cells with different colors per campaign and the regions along the left column, you can see the saturation of the campaigns as shown in Figure 5.31.

Figure 5.31. Create multidimensional tables that show media saturation over time with proper cell alignment and formatting.



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