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Constructing the Argument

Whenever you take on the task of conceptualizing and creating a presentation, you probably have more information at your fingertips than you really need. Sometimes, the sheer quantity of data forces you to try to use every piece of the puzzle at any opportune moment. The problem with that process is the entire presentation becomes a "data dump" on the audience. The visuals become cluttered and the presenter stands there reading the information on each visual to a gradually dozing crowd. Sound familiar? Who has the time to be bored with more stuff than can be remembered?

My favorite test for anyone creating a presentation is to ask, "Would you go to this thing if you didn't have to?"


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