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Troubleshooting

How important is it to have the company logo on each visual?

In the past, when presentation visuals were mainly prepared by outside services, some slides and transparencies would get "mixed up" among clients. Sometimes this happened during the mounting of slides or during the printing and collating of the transparencies. Putting the company logo on each individual slide or transparency decreased the likelihood of this production process mistake. However, for electronic images there is no need to identify each image with the company for the purpose of keeping the presentation visuals intact. Basically, a filename and a storage location are all you need to know in order to identify the owner of the visuals. So one approach to this is to decide if your visual content is "hard" (slides, overheads, print materials, flip charts) or "soft" (electronic images, videotapes, Web sites, software applications). If it's hard, put the logo on each component that can be separated from another component, such as each page of a multi-page handout. If the content is "soft," then the logo makes sense on the first visual or at the very beginning of the electronic event.


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