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Using Color

I have always been fascinated with color. In 1985, my wife, Joan, worked as a fashion designer for a large sportswear company. She had to do all this research on color theory and the effect of certain colors on the emotions. I waded through several of the library reference books she gathered and said, "This stuff is great! Now when we prepare presentations at MediaNet, we can apply these color theory principles to help shape the story!" She said, "Yes, but think about the cost factor." I said, "What cost factor?" She smiled and said, "Well, it's going to take you a few days to look at all these books and they are already two weeks overdue!"

Over the years I've learned that correct color choices can have a tremendous impact on the success of the presentation. At the beginning of this chapter I pointed out that presentations delivered in black and white are less effective than those in color. We live in world of color and that, in itself, is an anchor to our understanding of information. Consider the following areas when using color:


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