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Controlling Eye Movement

We know that eight seconds is the average attention span on any visual. You can leave the visual up as long as you want, but the first eight seconds set the tone for how long someone reads and how quickly that person can begin to listen. Face it, you can't read and listen at the same time. Want to test this? Hand a newspaper article to a loved one. Begin speaking right away. You'll hear, in an angry tone, "How can I read this if you keep talking?" Try it (once).

Given the need to direct the eye quickly, ask yourself some questions. When a visual is displayed, where does a person look first? At what point on the image is the concentration of attention? Where does a person look next? If you can control a physical element of the audience, you will command more attention per visual. You can do this by controlling eye movement. The part of the body most used by an audience member is the eyes. A presentation is mostly watched. You need to find effective ways to direct the eye to the most important element in the visual.


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