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Understanding the Outside

"It's not what you say, it's how you say it!" We've all heard that before. And it's especially true when making a presentation.

A study of intimate relationships found that 55% of everything you say is what you look like when you say it. Another 38% is how you actually deliver the information. And only 7% is what you say. Only 7%! You might say this is a measurement derived from personal relationships and not business ones. I say our personal and business lives are so interrelated that it's hard to separate them. To me, this says that the biggest part of communication is nonverbal.


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