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Chapter 23. Innovative Ways to Use Excel > Using Drawing Tools to Create Quadra...

Using Drawing Tools to Create Quadrants

Quadrants are used to measure market penetration in several forms. You can use quadrants to understand your product mix in the marketplace and compare your strategy to that of other businesses in the same market. You also can measure your market share and penetration per quadrant. Another way to use quadrants is in conjunction with comparative analysis for two market factors, such as market penetration and consumer dollar spending. The quadrant examples in the following sections show effective solutions for business strategies and fully utilize Excel's drawing tools to solve problems—not just to place boxes on the worksheet—thus using Excel the way it was meant to be used.

For details on using Excel's drawing tools, see Chapter 8, "Using Excel's Drawing Tools."


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