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Chapter 14. Basic Principles of Good Pre... > Presentation as a Sales Tool

Presentation as a Sales Tool

A very common class of presentation is the Persuasion Model. By using this presentation, you are essentially trying to sell something, be it a product, idea, or strategy to someone. There are a few guidelines to consider when creating such a slide show.

Selling Ideas, Products, or Services

As a salesperson, you are trying to convince potential clients why they should purchase your product. Alternatively, you might be a product manager attempting to persuade management to choose a particular course of action with your project.


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