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Preparation and Timing

Just as with the proverbial iceberg that lies mostly under water, most of the work that goes into a presentation happens invisibly before anyone ever enters a conference room to see it unfold. You have to create the graphics in PowerPoint, of course, but also create the speech that accompanies it. For many people, that is a daunting task, but with preparation, planning, and practice, it becomes a simple and repeatable process.

Know Your Audience

Once you plan the topic, one of the first criteria you should consider is the composition of the audience. The presentation should be aimed at both the knowledge level and objectives of the intended audience. This is why standardized presentations can rarely be delivered to diverse audiences without at least some modification on each occasion.


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