WordArt is a small application (or applet) that comes with several Microsoft products, including PowerPoint. WordArt is one of the easiest to use features of PowerPoint, but it allows you to add exciting special effects to the text in your presentation. These effects include styles such as curved or vertically oriented text. WordArt styles work very well on headings or words in your presentation that require strong emphasis, such as the word "Free" in a product offer.