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Chapter 19. Using Maps to Analyze Data > Understanding the Use of Maps in Excel

Understanding the Use of Maps in Excel

Some maps are very important to good decision making, but are so difficult to create and update that people avoid the task. Even though in the past, someone was coerced into creating and keeping a map of data, it was rare that people had enough time to do "what-if" maps just as you do what-if calculations with an Excel worksheet. Using maps to model the affect of decisions on distribution, sales efforts, target marketing, population movements, and so on can be very powerful.


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