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Chapter 7. Separating the Wheat from the... > Like a Kid in a Candy Store

Like a Kid in a Candy Store

Choice is not always a good thing. In one company I worked at, the team members were good at their jobs and made a number of technical decisions every day. However, every day they were faced with a decision that left them confused, bewildered, and sometimes frustrated: Where do we go to lunch today? With so many good options, the number of choices paralyzed the team.

Choosing email tools can also leave you feeling confused, bewildered, and sometimes frustrated, but it doesn't have to be that way. This section explores the process of choosing filters and explains how to filter out the marketing hype for these tools.


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