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Chapter 30. Combining PowerPoint and the... > Publishing a Presentation As a Web P... - Pg. 376

Combining PowerPoint and the Internet 376 Keep Your Target Audience in Mind Multimedia items make computer files larger, and the more multimedia, the larger the file. The larger the file, the longer the download time. Therefore, when creating Web pages, you should try to have some idea of who your target audience is and how users will be accessing your Web page(s). Are you targeting the computer-savvy folks who create games or graphics and have the most up-to-date equipment, including a fast modem or Internet connection? If so, go ahead and throw in some really cool multimedia stuff to attract their attention. They probably wouldn't give your page a second look without it. If, on the other hand, your target audience is Joe and Jane America, who might be connecting with a much slower modem, keep the graphics and other multimedia stuff to a minimum. If the page takes too long to download, Joe and Jane will usually not stick around long enough to see what you've done. Internet Benefits The most compelling benefit of the Internet is being able to gather knowledge from resources around the world. You can greatly enhance your presentation by supplying links to other relevant Internet resources. For example, a presentation on Corvettes can have links to major magazines, company fact sheets, and where to find those hard-to-find parts, as shown in Figure 30.2.