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3. Authoring and Self-Publishing: Hackin... > 31. Sell Your Book, Sell Yourself

Sell Your Book, Sell Yourself

What are you selling? Who’s going to buy it?

Convincing people to buy your book is your greatest challenge. It helps if you think of your book as one part of a larger selling strategy. This larger strategy has to do with selling yourself. After people begin to see you as a trusted source of information or entertainment, they will also buy your book, attend your seminar, purchase your consulting, visit your site, read your blog, and refer friends. OK, maybe they’ll do just two of these things, but it all helps to move your strategy forward.

Here are some ideas on how to complement your career with publishing.

Target a Niche

Common topics are pretty well buttoned up by hundreds of popular books. A new book on Photoshop must compete with the 800 other books about Photoshop currently available. Consider aiming at a niche market instead. For example, an Amazon search suggests that only a handful of books are dedicated to scripting Photoshop. A shopper who wants to read about scripting Photoshop certainly would investigate these conspicuous titles.


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