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3. Authoring and Self-Publishing: Hackin... > 25. Convey Your Document’s Value wit...

Convey Your Document’s Value with Good Design

Ensure that your document looks good and reads well.

Although content is king, presentation must not be overlooked. Just as you would dress up for a business interview or date, you should take care to dress your content according to its purpose. This should include practical as well as aesthetic considerations.

Your document’s design should convey the value and care you have invested in its content. It should complement your content and help the reader understand your work. So, design your document with the same eye you used to craft your content. Research and consult, and consider working with a professional whose work you admire. Once you establish your document’s design, apply it consistently.


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