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Joe’s Deli, Part 2

Joe, featured in the previous chapter, runs a successful deli in a busy downtown location. The clientele of Joe’s Deli is predominantly employees of financial and legal firms in the surrounding area.

Some months ago, Joe changed the way he delivers menus to his regular customers. Instead of faxing the menus daily, he created a PDF menu that he can easily update and then e-mail to his customers.


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