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Picture This

Let’s look at Susan Jenkins’s predicament. Susan is a busy assistant at Picture This, a small suburban advertising and marketing agency that specializes in customizing calendars, placemats, and other marketing items for local businesses.

Susan has mastered the art of transferring images from her camera to her computer. Working with a simple image manipulation program she received with her camera, she can organize, correct, and store hundreds of images at a time. Susan is responsible for showing her images to the company’s client, and therein lies her problem. She has been in the habit of attaching images to e-mails to send to her clients, but she doesn’t like searching for, attaching, and keeping track of the images. She doesn’t find this method particularly convenient—either for herself or her e-mail recipients, who are forced to open, save, and organize these images themselves. More importantly, Susan would like to present these images to her clients in a more professional and interesting format.


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