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Chapter Five. PDF in Prepress

Chapter Five. PDF in Prepress

Many designers rarely use PDF for anything more than sending proposals and sketches to clients—after this, they say, Acrobat is just “an extra step.” As you know, however, this represents just the tip of what you can do with Acrobat and PDF. When you're ready to wade deeper, you can use PDF to review, approve, archive, and produce final files. And in so doing, you may discover advantages—namely savings of time and resources, as well as greater flexibility and control over content use (and reuse).

Keep in mind, however, that by integrating Acrobat into your workflow, you're likely to disrupt existing processes. Cleaner files may well mean quicker processing by your service providers, thus allowing you to lengthen internal lead times. Alternatively, you may need to compress lead times on the front end if you decide to take on preflight steps (for example, checking for unembedded fonts or unconverted RGB images) to save time and money on the back end. Either way, you need to research your options to make sure that proposed changes are productive rather than disruptive—and you must make sure your prepress partners support your decision.


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