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Chapter 5. The Heart and Soul of E-Servi... > CONTINUOUSLY IMPROVE YOUR E-SERVICE

CONTINUOUSLY IMPROVE YOUR E-SERVICE

To differentiate ourselves from our competitors, we must center our brand around extraordinary service.

Going beyond ordinary service to extraordinary service requires that we continuously improve our customer service. Because we are using e-mail more and more to connect with customers, improving our e-mail communications is key to improving our overall customer service.


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