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Chapter 5. The Heart and Soul of E-Servi... > YOU CAN BUILD LOYAL CUSTOMER PARTNER...

YOU CAN BUILD LOYAL CUSTOMER PARTNERSHIPS BY PROVIDING VALUE

Serving customers means providing value. Darren Allen, in “Serving e-Customers: One at a Time,” lists four value propositions:

  • Offering a unique product or service

  • Saving the customer time and effort

  • Saving the customer money (or delivering a fair price)

  • Offering a unique experience (e.g., via personalization)


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