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Chapter 5. The Heart and Soul of E-Servi... > WE ALL SERVE CUSTOMERS AT WORK

WE ALL SERVE CUSTOMERS AT WORK

So, how do we begin to create these relationships with customers? First, we need to identify who our customers actually are.

“When we exchange money for a product or service, we are customers. When we provide work in exchange for a wage, our boss and our company are our customers.”

—Timm, 2001



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