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Planning the Projects

Designing corporate identity material is one of the most common reasons a creative calls upon Illustrator. Regardless of whether you have designed this kind of project a hundred times or this is your first time through, the success of the project depends on planning.

The Logo

Start with a logo. Never begin designing identity material until you have already established the identity. A company's logo is the single most important visual element in a brand identity; business cards and letterhead only serve as vehicles to communicate that brand.


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