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Planning the Projects

Is Illustrator the right tool for this job? Because Illustrator is effectively a single-page drawing tool, a two-sided brochure should typically be created in a page layout application like InDesign, QuarkXPress, or even PageMaker. However, when those applications don't have the level of drawing ability you need, or if Illustrator is the only tool in your belt, Illustrator will do the job with a little extra work. A little-known secret is that Illustrator indeed does have multi-page features—they're just hidden.

Consider the paper stock you will use. Is it thick paper or thin? Thinner paper typically cannot support full coverage ink without the ink cracking, flaking, or smearing to the touch; thick paper may have issues folding, and costs more to ship. Is the paper color white, off-white, or colored? Anything but a neutral white paper will tint the semitransparent cyan, magenta, and yellow inks. Are you going with a matte finish or glossy? That choice affects a number of factors including spot color choices.


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