• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 6. Poster Design > Using Typography

Using Typography

The general public usually thinks of graphic design as a nontextual medium—and yet the printed word is considered by many designers to be the most important component of visual communication.

Think of the most compelling, seductive poster you've found on your commute to work. Sure, that grainy image of young lovers running through crashing waves is evocative. But without the skilful use of typography—the company logo, the clever tagline, those small letters declaring London, Paris, New York, Tokyo—what does it communicate?


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint